Microsoft’s purchase of Bethesda’s parent company ZeniMax sparks the war against Amazon and Google


On September 21st, 2020, Microsoft announced that they will be purchasing ZeniMax Media for $7.5 billion in cash. ZeniMax is the entertainment company of industry-leading game development studios, including Bethesda Softworks, the creators of Fallout games, and The Elder Scrolls series. ID Software, who are known for Doom, Rage, and Wolfenstein, sits under that ZeniMax umbrella also.

A lot of people mentioned how this was a huge move against Sony, which when you really think about it, it is a move against two tech giants, Google and Amazon. Microsoft has been toe to toe with Google and Amazon for years as it relates to cloud tech and now with all three companies adding cloud gaming to their infrastructures, it is all about who can build the better ecosystem.

PlayStation and Xbox have been rivals for many years now, related to console sales, with Sony besting Microsoft this generation by a…

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